Document Type

Article

Publication Date

Spring 2010

Abstract

The Linden Lab SCOPE project goal is to promote enrollment and retention of potential and current Second Life users. Second Life is a 3D virtual world developed by Linden Lab, full of user-created content that can be explored, sold, purchased, and shared. The project specifically is working on connecting existing and potential users with relevant and engaging content in Second Life. Key components of this project include identifying content that Second Life users would deem relevant to their interests and developing an effective way of making users aware of this content.

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