Document Type

Article

Publication Date

5-2009

Abstract

In this document, we will examine the parallel practices of existing microfranchises. We start by introducing the definitions used to discuss these microfranchises and the businesses referenced for this study. Then, we examine the analogous organizational decisions made to achieve economies of scale, reduce necessary man-power, and continuously improve the model. After, we find the strategies on-ground which makes these organizations successful in "selling their products," and finally, discuss the applicability of this model beyond the developing world.

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