Pearson Education: Exploring Opportunities in Learning

Molly Crowther, Franklin W. Olin College of Engineering
Kent Munson, Franklin W. Olin College of Engineering
Katherine Murphy, Franklin W. Olin College of Engineering
Timothy Smith, Franklin W. Olin College of Engineering
Eric Shooman, Babson College
Jessica Sullivan, Franklin W. Olin College of Engineering

Abstract

Mobile devices have quickly become the most ubiquitous and highly-valued consumer technology. They offer unprecedented portability, social interactivity, context sensitivity, and connectivity. As a result, there is a highly visible proliferation of mobile products and services appearing in the market.

Pearson Education enlisted a SCOPE team to explore which mobile education services would be most useful to students and how these products fit into their mobile lifestyles. The Olin SCOPE team conducted ethnographic research on three different groups of higher education students and explored what self-study learning products or services these students will find most valuable. After developing product concepts in the first half of the year, the SCOPE team and Pearson Education developed a working prototype of the services and product. The students tested the prototype with students at local colleges to learn about opportunities for such a product in the current market.